You want to improve your shareware sales, but you don't know enough about online marketing. You know your software is good, but you don't know how to convince people to buy it. Does this sound familiar? You've come to the right place!

Selling shareware can be a slow, frustrating and ungratifying task, and the past few years have seen many programmers and developers trying their hand at it. Many of them walk away disappointed a few months or years later, but some manage to significantly subsidise their income. The lucky few are those who are successful enough to leave their old jobs, and become independent shareware developers.

The reality is that having the perfect shareware to sell just isn't enough. If you're a one wo/man show, then chances are that you're not capable of writing your software, handling technical support and development, setting up a good website, running the day to day aspects of your business, as well as coping with all the email and phone calls... and that's before you even think about getting the software "out there" and setting up some serious marketing strategies!

To help you along and ensure that you can increase your shareware sales, we have put together three helpful marketing articles. They show you what you can do to make sure that your product is not only seen by potential customers, but also impresses them to the point where they are actually willing to part with their money! If your shareware really is good, making money out of it should be as easy as 1, 2, 3.

Your software may be good - it may do exactly what you want it to do, but that does not mean that it will make a great impression on all the prospective customers out there. Find out what it is that many shareware developers overlook, and how you can ensure that your product has a professional touch. Write good software	You've followed our advice and made sure that your software is user-friendly in every way. Now you want to increase your sales - so what should you do? Discover useful marketing tips that make your product stand out from the crowd, and find out how to keep existing customers happy. Sell your software	You want to keep milking the cash cow that your software has become. But what can you expect from the future - how long does software really "live"? Read our fascinating article on the product life cycle, and find out how you can take advantage of your shareware sales for as long as possible. Software life cycle

Please note! Many of you will undoubtedly discover that although the tips and techniques mentioned in these articles are useful, they're also very time-consuming. A shareware developer rarely has the time to spend hours sweating over the finer points of marketing and promotional issues, in spite of the fact that it needs to be done if the product is ever going to receive any attention.

Why not let us do the work for you? Software Promotions is a company specialising in all aspects of online shareware marketing. Don't leave your shareware sales to chance. Professionally developed software deserves professional marketing!